BYD’s Denza launches third model after rebranding · TechNode

BYD’s electric vehicle brand, Denza, is taking on premium gasoline automakers such as BMW and Audi with the launch of the N8 sports utility vehicle. The N8 boasts enhanced off-road capability and was unveiled on August 5th. With a starting price of RMB 319,800 ($44,466), the crossover is powered by BYD’s DM-p plug-in hybrid system, generating an impressive 360 kW output. Accelerating from 0 to 100 km/h (62 mph) in just 4.3 seconds, the N8 also features BYD’s DiSus body control suspension system. This new model marks the third addition to Denza’s lineup, following BYD’s acquisition of a 90% majority stake from Daimler in late 2021, which led to a restructuring of the brand from a previous 50:50 joint venture. Notably, this release comes merely a month after the launch of the N7 SUV, which shares a similar price range of RMB 301,800 to RMB 379,800, introduced on July 3rd. The company also celebrated the delivery of over 100,000 D9 multi-purpose vehicles, the initial model after its rebranding, since its initial launch in August the previous year. [Denza announcement, in Chinese]


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